LEVI’S | Every moment every journey every wear

Although levi’s has cornered the denim market since 1853, the company has been facing a brand decline. Sources blame this on a lack of customer focus, brand competition, and a DISSOCIATION with the youth. this rebrand is designed to reconnect LEvi’s identity with their consumers. This look has a modern and functional feel while still speaking to the longevity and durability of the products themselves. ultimately, people will be reminded of the brand’s loyalty to its consumers.